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Wal-Mart has recently opened a store in Alsatia, Missouri. Several local small retailers have decided that choosing not to respond to Wal-Mart's competitive actions is a viable long-term option, because although the companies have high market commonality they have little resource similarity. These small retailers are correct in their decision.
Charitable Contributions
Monetary or in-kind donations given to nonprofit organizations by individuals, corporations, or foundations.
Sustainable, Long-Term Growth
Economic development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Worthy Cause
A socially beneficial project or charity that people consider deserving of support, attention, or donation.
Marketing Efforts
Activities and strategies employed by companies to promote and sell their products or services.
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