In the The Chapter 5 Strategic Focus, Rivals (Amazon, Oracle

question 39

Multiple Choice

In the The Chapter 5 Strategic Focus, rivals (Amazon, Oracle, HP and Dell) in the cloud computing market have competitive advantages that are __________________.

• A) shielded from imitation
• B) partially shielded from imitation
• C) sustainable for long periods of time
• D) not shielded from imitation

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Definitions:

Planning Phase

The initial stage of a project or business strategy, where goals are set and tasks are outlined to achieve those goals.

Market-Product Grids

A strategic planning tool used to visualize and analyze relationships between different markets and products, facilitating decisions on where to focus marketing and product development efforts.

Positioning Studies

Research activities aimed at analyzing how a brand or product is perceived in the market relative to competitors, and identifying a strategy to occupy a distinctive place in the minds of consumers.

Marketing Mix Actions

Decisions and actions related to the four Ps (Product, Price, Place, Promotion) that a company takes to appeal to its target market.