Examlex
Competitive dynamics refers to the total set of actions and responses taken by all firms competing within a market.
ROI
Return on Investment measures the gain or loss generated on an investment relative to the amount of money invested.
Segmentation Approach
A marketing strategy that divides a broad target market into subsets of consumers who have common needs, interests, and priorities.
Similarities
The aspects or characteristics that two or more entities have in common, allowing for comparisons or associations.
Differences
Distinctive characteristics or features that set one person, thing, or situation apart from another.
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Q99: A major assumption about the strategic management
Q150: Explain why it is important for organizations