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In the Chapter 6 Strategic Focus, the Publicis Groupe has three major groups of businesses, each in a highly related but unique market area: advertising, media, and digital. This form of diversification strategy is known as related linked.
Service Industry
An economic sector focused on providing services rather than manufacturing goods, including industries like hospitality, finance, healthcare, and education.
Economic Insecurity
The condition of lacking stable financial resources or income, creating uncertainty and risk regarding an individual's or household's well-being and future.
Working Class
A social group consisting of people employed in lower tier jobs, often involving manual labor and receiving lower pay.
Selective Recruitment
The process of targeting specific individuals or groups for recruitment based on predetermined criteria.
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