Wm Wrigley Jr

question 119

Multiple Choice

Wm. Wrigley Jr. Company once made only chewing gum. When Wrigley bought Life Savers (a line of candy mints) and Altoids (a line of breadth mints) from Kraft, chewing gum then constituted less than 95 percent of revenues. Thus, Wrigley

• A) was moving away from its traditional single-business strategy toward a dominant strategy.
• B) was moving away from its traditional dominant strategy toward a related linked strategy.
• C) became a conglomerate since Life Savers and Altoids are unrelated businesses.
• D) probably planned to restructure these companies and sell them off.

---

Definitions:

Workplace Safety

Workplace safety refers to practices and policies in place to ensure the health and wellbeing of employees in their work environment.

Workplace Accidents

Incidents that occur in the course of work resulting in physical or mental occupational injuries.

Consumerism

Public demand that a business consider the wants and needs of its customers in making decisions.

Public Demand

The total desire or need by the general public or specific market segments for particular goods or services.