The Publicis Groupe (Chapter 6 Strategic Focus) Uses the Digital

question 130

Multiple Choice

The Publicis Groupe (Chapter 6 Strategic Focus) uses the digital technology from its digital business to enhance the advertising products in its advertising group. This sharing of activities is characteristic of the _____________ diversification strategy.

• A) related constrained
• B) related linked
• C) unrelated
• D) dominant

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Definitions:

Financial Capital Markets

Marketplaces where individuals and institutions can trade financial securities, commodities, and other fungible assets.

Savers

Individuals who allocate a portion of their income towards savings, either in cash, bank deposits, or other forms of investment, for future use.

Investors

Individuals or entities that allocate capital with the expectation of receiving financial returns.

Intermediaries

Entities or individuals that act as a middleman in transactions between buyers and sellers, facilitating trade and potentially adding value.