The Publicis Groupe (Chapter 6 Strategic Focus) Has Three Major

question 92

Multiple Choice

The Publicis Groupe (Chapter 6 Strategic Focus) has three major groups of business (advertising, media, and digital) which share resources and capabilities. Publicis Groupe is using a _____________ diversification strategy.

• A) related linked
• B) related constrained
• C) unrelated
• D) dominant

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Definitions:

Virtual Reality

An immersive digital environment that can simulate physical presence in places in the real world or imagined worlds.

Token Economies

A behavior modification system using tokens as a form of currency that can be exchanged for desired goods or privileges, often used in therapeutic settings.

EMDR

A psychotherapeutic method known as Eye Movement Desensitization and Reprocessing aims to reduce the discomfort linked to memories of trauma.

Exposure Therapy

A psychological treatment that helps individuals confront their fears by gradual and repeated exposure to the feared object or context.