The Publicis Groupe (Chapter 6 Strategic Focus) Uses the Digital

question 130

Multiple Choice

The Publicis Groupe (Chapter 6 Strategic Focus) uses the digital technology from its digital business to enhance the advertising products in its advertising group. This sharing of activities is characteristic of the _____________ diversification strategy.

• A) related constrained
• B) related linked
• C) unrelated
• D) dominant

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Definitions:

Collectivist Cultures

Societies that prioritize the group over individual interests, emphasizing interdependence, cooperation, and social harmony.

Modesty

Modesty is the quality of being unassuming or moderate in the estimation of one's abilities and achievements.

Personality

The grouping of traits that form the distinctive personality of an individual.

Fixation

An obsessive interest or feeling that may lead to an inability to adapt to different situations.