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An Acquisition of a Firm in a Highly Related Industry

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An acquisition of a firm in a highly related industry is referred to as a horizontal acquisition.


Definitions:

Process Based

Process-based in negotiations refers to focusing on the methods and steps taken to achieve an agreement, rather than solely on the outcomes.

Relationship Based

Pertaining to approaches, decisions, or actions that prioritize the importance of interpersonal relationships.

Intangibles

Things that cannot be touched or measured precisely but are nonetheless valuable, such as brand reputation or goodwill.

Accommodative Strategies

Approaches in negotiations or conflict resolution where one party is willing to make concessions to maintain the relationship or to reach an agreement.

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