SpeakEasy, a U

question 22

Multiple Choice

SpeakEasy, a U.S. software company that specializes in voice-recognition software, wishes to rapidly enter the growing technical translation software market. This market is dominated by firms making highly differentiated products. To enter this market, SpeakEasy would be best served if it considers a(an) :

• A) vertical acquisition of a firm that uses technical translation products.
• B) acquisition of a highly related firm in the technical translation market.
• C) cross-border merger, preferably with an Indian or Chinese company.
• D) strategy of internally developing the technical translation products needed to compete in this market.

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Definitions:

Mutually Exclusive

Refers to events that cannot happen at the same time, meaning the occurrence of one event excludes the possibility of the other.

Microsoft Office 2003

A suite of productivity software released by Microsoft, including applications such as Word, Excel, and PowerPoint, used for document creation, calculation, and presentation.

African American

A term referring to Americans with ancestry from the black racial groups of Africa.

Probability

The numerical evaluation, situated between 0 and 1, estimating the probability of an event's occurrence.