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Coca Cola and PepsiCo approach international growth differently. Coca Cola is the world's largest snack-food producer and relies on overseas sales to make up for slower sales volumes in North America. In contrast, PepsiCo which is less diversified, derives only 32% of it sales from North America, an indication of the importance of international markets to its performance.
Preoperational Stage
The second stage in Piaget's theory of cognitive development, occurring roughly between the ages of 2 and 7, characterized by symbolic thought but not yet logical operations.
Cognitive Development
Refers to the process of growth and change in intellectual capabilities, such as thinking, reasoning, and understanding, across the lifespan.
Egocentrism
A cognitive trait where an individual is unable to differentiate between their own perspective and that of others, often observed in children.
Abstract Thought
Abstract thought is the ability to think about objects, principles, and ideas that are not physically present, involving complex processes such as problem-solving and theorizing.
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