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The Haier Group would be an example of a company pursuing international diversification since it has expanded into multiple markets and regions rather than just a few (Chapter 8 Strategic Focus).
Negative Information
Data or facts that present an unfavorable or adverse situation.
Intuitive Approach
A method or strategy that is easy to understand and use, often because it feels natural or obvious.
Ethics
The branch of philosophy that deals with questions about morality, including the concepts of right and wrong, justice, virtue, and the good life.
Etiquette
The customary code of polite behavior in society or among members of a particular profession or group.
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