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Renault has a cooperative relationship with Bajaj Auto Ltd. of India for the purposes of producing a minicar to compete against Tata Motors' Nano (currently the world's cheapest car). This alliance is an example of a horizontal complementary strategic alliance. (Chapter 9 Strategic Focus)
Our Concept
An idea, thought, or understanding that belongs to or originates from a collective or shared perspective.
Possible Selves
The concept of the various identities an individual might imagine for themselves, encompassing both realistic and aspirational aspects of one’s identity.
Motivational Significance
The importance or value of a goal or object in driving an individual's motivation to pursue or avoid it.
Unconditional Positive Regard
An attitude of acceptance and respect on the part of an observer, no matter what a person says or does, especially used in client-centered therapy.
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