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Announced in February 2011, the Alliance Between Nokia and Microsoft

question 73

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Announced in February 2011, the alliance between Nokia and Microsoft calls for Nokia to transition its smartphone portfolio to Microsoft's Windows phone platform. This is an example of using an alliance in a standard-cycle market to speed up the development of new products and services. (Chapter 9 Strategic Focus)


Definitions:

Exports

Goods or services produced in one country and sold to buyers in another, contributing to a nation's economy by generating income and employment.

Equilibrium Price

Equilibrium Price is the market price at which the quantity of goods supplied equals the quantity of goods demanded.

Equilibrium Quantity

The quantity of goods or services sold where the supply and demand curves intersect, indicating a balance between supply and demand.

Trade

The exchange of goods or services between individuals, firms, or countries.

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