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Japanese telecom NTT DoCoMo Inc. and Chinese Internet search operator Baidu Inc. established an alliance to distribute games and other mobile-phone content. Baidu will own 80% of this collaboration with DoCoMo holding the remaining 20%. This collaborative arrangement is an example of a(n)
Exclusive Dealing
A practice where a supplier prohibits its customers from buying goods or services from its competitors.
Federal Trademark Dilution Act
A United States law that aims to protect famous trademarks from uses that dilute their distinctiveness, even without showing confusion or competition.
Madrid Protocol
An international treaty designed to simplify the process of applying for trademark protection in multiple countries through a single application.
Exclusive Territorial Distributorship
A business agreement granting one distributor the sole rights to sell a product or service within a specified geographic area.
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