Simply Having a Good Idea Will Not Be Enough to Convince

question 65

True/False

Simply having a good idea will not be enough to convince investors to risk their capital. A small business owner must also be able to show that he/she is a competent manager with previous business success.

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Definitions:

Relationship Selling

A sales approach that emphasizes building a long-term relationship with customers rather than focusing solely on individual transactions.

Customer Loyalty

The likelihood of previous customers to continue buying from a company, often as a result of their positive experiences or satisfaction with products and services.

Business Selling

The process of selling products or services directly to other businesses rather than individual consumers.

Sales Call

A communication method, often a phone call or face-to-face meeting, initiated by a sales representative towards a potential buyer to sell a product or service.