Describe Three Sources of Equity Financing

question 71

Essay

Describe three sources of equity financing.

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Definitions:

Direct Marketing

A type of advertising which allows businesses to communicate directly with customers through various media, including mail, email, texts, and social media.

Push Strategy

A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.

Pull Strategy

A marketing strategy that aims to create demand from end consumers, encouraging them to actively seek out a product and thus 'pull' it through the distribution channel.

FCB Grid

A model that categorizes consumer products into four quadrants based on high/low involvement and thinking/feeling decision-making processes.