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Business can compete on all of the following grounds except
Displacement
A defense mechanism in which an individual redirects emotion or reaction from the original source to another target.
Reaction Formation
a psychological defense mechanism where an individual unconsciously replaces unacceptable thoughts or feelings with their opposites.
False Consensus Effect
The belief that others share your opinions.
Correct Consensus Effect
The tendency of individuals to overestimate the extent to which their opinions, beliefs, preferences, values, and habits are normal and typical compared to those of others.
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