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In Scenario 6-1 Above,since the Sporting Goods Store Has a Huge

question 65

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In Scenario 6-1 above,since the sporting goods store has a huge inventory,Jerry needs to be familiar with which of the following codes?


Definitions:

Product Shift

Changes in a company's product lineup, often involving the introduction of new products or the discontinuation of existing ones, to adapt to changing market demands or strategic focuses.

Customers' Needs

Refers to the requirements and desires of consumers that a company aims to fulfill with its products or services.

Buying Center

A group of individuals within an organization who are responsible for making purchase decisions, often involving members from different departments to ensure diverse perspectives.

Purchase Decision

The cognitive process leading a consumer to select a product or service among alternatives, based on various factors including need, desire, and affordability.

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