When Considering a Franchise, List at Least Three Questions That

question 52

Essay

When considering a franchise, list at least three questions that should be considered to analyze the market in which the franchise will be operating.

Appreciate the psychological aspects of pricing, such as odd-even pricing, and their effects on consumer behavior.

Identify the factors that indicate the effectiveness of penetration pricing for new products.

Understand the purpose and application of price lining within product categories.

Grasp the principle of working backward from the consumer price to determine the price charged to wholesalers (target pricing).

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