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List and describe at least five marketing research and evaluation components to be included in a business plan.
Social Norms
Shared guidelines or rules that dictate expected behaviors within a society or group.
Automatic Behaviors
Actions that are performed without conscious thought or intention, often as a result of habit or conditioning.
Social Comparison
The process of evaluating oneself by comparing with others, which can influence self-esteem and self-perception.
Performance Feedback
Evaluative information provided regarding the efficacy or quality of an individual's work output or performance.
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