According to Peter Drucker,which of the Following Statements About Hiring

question 31

Multiple Choice

According to Peter Drucker,which of the following statements about hiring family members is not true?

• A) Family members need to be as competent and hard working as any unrelated employee.
• B) Family-managed businesses need to staff key positions with nonfamily professionals.
• C) Management succession should be entrusted to someone neither part of the family nor part of the business.
• D) No matter how many qualified,nonfamily professionals are in the company,all top positions should be held by family members.

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Definitions:

Positioning Strategy

A marketing approach that aims to establish a brand or product in a specific niche or market segment, making it stand out from competitors.

GEICO Insurance

An American auto insurance company known for its low-cost offerings and extensive marketing campaigns, particularly its gecko mascot.

Advertising Campaign

A coordinated series of advertisements across various media channels aimed at achieving specific objectives related to promoting a product, service, or brand.

Marketing Metrics

Quantitative measures used to monitor, evaluate, and optimize the performance and effectiveness of marketing strategies and campaigns.