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The first step in the personal-selling process is
Total Profits
The overall financial gain realized by a business after subtracting all operational expenses, taxes, and costs from total revenues.
Price-discriminating Monopolist
A monopolistic market player that charges different prices for the same product or service to different customers, based on what each is willing to pay.
Market
A venue for buyers and sellers to trade goods, services, and financial instruments.
Price Elasticity
A gauge of the extent to which the amount of a good that is bought varies in response to alterations in its cost, showing how sensitive purchases are to price adjustments.
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