In Scenario 14-1 Above,if Merle Knew About the Components of the Marketing

question 57

Multiple Choice

In Scenario 14-1 above,if Merle knew about the components of the marketing mix,he would realize that ____ is one of the most flexible components.

• A) The product
• B) The promotion
• C) The place
• D) The price

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Definitions:

Doctrine

A belief, principle, or policy held, taught, or advocated in law, such as the "doctrine of precedent" which is foundational to the common law system.

Fired

Termination of employment by an employer.

Disparate Treatment

Unequal behavior towards someone because of their race, age, gender, religion, or other protected status that results in discrimination.

Disparate Impact

A form of discrimination that arises when an employer’s policy or practice appears to apply to everyone equally but its actual effect is that it disproportionately limits employment opportunities for a protected class.