Changing the Perception That Customers Have of a Product Is

question 71

Multiple Choice

Changing the perception that customers have of a product is called

• A) Repositioning
• B) Repackaging
• C) Reneging
• D) Reprising

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Definitions:

Chunking

Chunking is a cognitive strategy for organizing information into manageable units or chunks, making it easier to process and remember.

7 Plus or Minus 2 Rule

A cognitive principle suggesting that the average person can hold 5 to 9 items in their working memory.

Quickly Scanning

Quickly scanning refers to rapidly reviewing or looking over material to grasp the main ideas or locate specific information.

Atkinson-Shiffrin Theory

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes human memory as having three key stages: sensory memory, short-term memory, and long-term memory.