In Scenario 11-3 Above,you Would Use What Approach to Use

question 64

Multiple Choice

In Scenario 11-3 above,you would use what approach to use to help Mark?

• A) focus on all the positive features of the product and help him ignore any negatives
• B) recognize that Mark cannot get everything he wants and forget trying to sell to him
• C) try to redirect Mark into a different product
• D) apply the marketing concept by helping Mark through his decision making process

---

Definitions:

Marketing Map

A strategic tool used to visually outline the different stages, strategies, and stakeholders involved in marketing a product or service.

Positioning Map

A visual tool used in marketing to place products or brands on a graph relative to their competition based on dimensions such as price and quality.

Specialty Hair Salon

A personal grooming establishment that focuses on specific hair services or caters to particular types of hair or beauty needs.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better tailor marketing strategies.