A ____ Can Be Defined as What the Marketing Efforts

question 29

Multiple Choice

A ____ can be defined as what the marketing efforts of a business intend to accomplish and how the business will achieve them.

• A) Management strategy
• B) Financing strategy
• C) Marketing strategy
• D) Company strategy

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Definitions:

Frederick W. Taylor

An American mechanical engineer who sought to improve industrial efficiency and is known as the father of scientific management.

Economic Concentration

A situation where a small number of firms or businesses control a large portion of market share within an industry.

Nineteenth Century

The period from January 1, 1801, to December 31, 1900, marked by significant social, political, and industrial changes worldwide.

Freedom of Contract

A principle that individuals have the liberty to form, define, and enforce contracts without unnecessary intervention from the government.