A Sales Forecast Based on an Estimate of Total Market

question 22

Multiple Choice

A sales forecast based on an estimate of total market potential for a specific market and projecting the market share a business can capture in any given area at any given time is using what approach?

• A) Build-up
• B) Guesstimate
• C) Break-down
• D) Pro forma

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Definitions:

Linear Programming

A mathematical technique used for allocation of resources and optimization of outcomes in decision making, typically involving minimizing costs or maximizing revenues.

Constraint

A limitation or restriction that impacts the performance, process, or execution of a project, activity, or system.

Limitations

The restrictions or constraints that may affect the feasibility or effectiveness of a process, system, or action.

Competitive Bidding

A procurement process where suppliers submit bids to win a contract to supply goods or services, often leading to lower prices.