Segmenting Populations of People into Smaller Target Markets Is Known

question 53

Multiple Choice

Segmenting populations of people into smaller target markets is known as

• A) Individualized marketing
• B) Personalized marketing
• C) Sub-target marketing
• D) Niche marketing

---

Definitions:

Questionnaires

A research instrument consisting of a series of questions designed to gather information from respondents.

Trait Approach

A theory of leadership that suggests leaders possess certain inherent traits that predispose them to be leaders.

Attributes

Characteristics or qualities that are inherent or associated with someone or something.

Leaders

Individuals who guide or direct groups, organizations, or movements by setting goals, demonstrating vision, and inspiring others.