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Discuss the organizational structures used to implement the different business-level strategies.
Crisis Communications
A specialized PR strategy that aims to protect and defend an individual, company, or organization facing a public challenge to its reputation.
Brand Mentions
Occurrences where a brand is referenced or talked about on various platforms, including social and traditional media.
Social Media Monitoring
The process of using tools and techniques to observe, analyze, and respond to mentions and trends on social media platforms relevant to a brand or topic.
Systematically Searches
The process of methodically exploring databases, websites, or digital repositories to find specific information.
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