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Use the figure below to answer the following questions. Figure 2.2.1
-In Figure 2.2.1,the curve labelled A is the ________ curve and the curve labelled B is the ________ curve.
Specific Customer Needs
Particular requirements or desires of consumers that businesses aim to meet with their products or services.
Competitive Advantage
The attributes that allow an organization to outperform its competitors, such as cost structure, product offerings, brand, and service.
Competitive Scope
The breadth and scale of competition a company faces, ranging from local to global markets and across various segments.
Cost Leadership
A business strategy aiming to achieve the lowest operational costs in an industry to offer products or services at a lower price than competitors.
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