Some Sales Managers Are Talking Shop

question 171

Multiple Choice

Some sales managers are talking shop.Which of the following quotations refers to a movement along the demand curve?

• A)"Since our competitors raised their prices, our sales have doubled."
• B)"It has been an unusually mild winter;our sales of wool scarves are down from last year."
• C)"We decided to cut our prices, and the increase in our sales has been remarkable."
• D)"The Green movement has sparked an increase in our sales of biodegradable products."
• E)None of the above.

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Definitions:

Marketing Products

The process of promoting, selling, and distributing a product or service.

Geographic Targeting Strategy

A marketing approach that entails selecting market segments based on their geographic location to tailor marketing efforts and products to local preferences or needs.

Differentiated

The strategy of making a product or service stand out from competitors through distinctive qualities or features.

Concentrated

Focusing resources or efforts on a limited area or segment, often to achieve a more significant impact or deeper understanding.