What Method of Resource Allocation Depends on Willingness-To-Pay and Ability-To-Pay

question 39

Multiple Choice

What method of resource allocation depends on willingness-to-pay and ability-to-pay?

• A)command
• B)lottery
• C)market price
• D)first-come,first-served
• E)force

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Definitions:

Marketing Audit

A marketing audit is a comprehensive, systematic analysis of a business's marketing environment, objectives, strategies, and activities with the goal of identifying opportunities and areas of improvement.

Preapproach

The stage in the selling process where the salesperson gathers information about the prospective customer before the initial meeting.

Sales Presentation

A formal occasion or activity in which a product or service is demonstrated or pitched to potential buyers.

Value Analysis

The process of analyzing the function and cost of products or services with the goal of reducing expenses while maintaining or improving quality.