A Change Agent Is

question 36

Multiple Choice

A change agent is

• A)an expert in diagnosing and changing organizations by applying behavioural science knowledge.
• B)any strategy or tactic that provokes change in an organization.
• C)a person who resists organizational change.
• D)the first person in a work group to "unfreeze" and convince his or her colleagues to do the same.
• E)an outside consultant hired to diagnose and correct problems in organizational structures.

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Definitions:

Right Message

Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.

Gross Rating Points (GRP)

Measure used for various media advertising—print, radio, or television; GRP = Reach × Frequency.

Vogue

Vogue refers to the prevailing fashion, style, or trend within the general public, often used to describe the current popularity of certain designs, behaviors, or cultural phenomena.

Direct Marketing

A form of advertising where companies communicate directly to customers through various media, including mail, email, texts, and flyers, without intermediaries.