Examlex
Creative people generally tend to have a rather weak technical understanding of their domain.
Consumer Behaviour
The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences.
Demographics
Statistical data related to the characteristics of a population, such as age, gender, income, and education.
Psychographics
The analysis and grouping of individuals according to psychological characteristics like their desires and viewpoints, chiefly applied in marketing studies.
Consumption Community
A group of people who share the same interest in specific types of products or services and interact with each other around this shared interest.
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