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Innovations are especially difficult to diffuse in organizations dominated by
Hate Community
A group of individuals who come together on social media or online platforms based on shared dislike or hatred towards a particular concept, individual, or group.
Negative Reference Group
A group an individual does not want to be associated with or emulate, affecting their behavior or choices.
Norms
Shared guidelines or rules within a group that dictate appropriate and expected behavior among members.
Social Agreements
Unwritten and often unspoken rules or understandings that govern the behavior of members within a society or group.
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