Unfreezing

question 249

Multiple Choice

Unfreezing

• A)is an organizational development technique pioneered by the U.S.Navy.
• B)is the first step in the organizational change process.
• C)is the most effective organizational development technique.
• D)consistently prevents the diffusion of change efforts.
• E)is required to ensure that new attitudes or behaviours become an enduring part of the organization.

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Definitions:

Ad Message

The central idea or theme of an advertisement designed to convey a specific message to the target audience.

Impression

In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

IMC Goals

Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.