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Richard Walton's principle "diffuse or die" means that if diffusion does not occur, the pilot project and its leaders become more and more isolated.
MC
Short for Marginal Cost, it refers to the increase in total cost that arises from producing one additional unit of a good or service.
Minimum ATC
The point at which the average total cost of production is at its lowest, indicating the most efficient scale of production.
Demand Schedule
A table of numbers showing the amounts of a good or service buyers are willing and able to purchase at various prices over a specified period of time.
Economic Profit
The difference between total revenue and total cost, including both explicit and implicit costs.
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