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competing (high assertiveness, low cooperativeness)-most transactions where buyer and seller do not expect to meet again;
Unit Costs
Unit costs refer to the cost incurred by a company to produce, store, and sell one unit of a particular product or service.
Learning Curve Effects
The observed reduction in production costs and increase in efficiency as a company gains experience in manufacturing a product or providing a service.
Reliability
The degree to which an experiment, test, or measuring procedure yields the same results on repeated trials, indicating consistency and dependability.
Market Definition
The process of characterizing the boundaries of a market, including potential customers and competing products, to understand its dynamics and size.
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