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According to David McClelland, the most effective managers
Negative Reinforcement
A behavioral technique that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.
Positive Reinforcement
The addition of a stimulus following a desired behavior that increases the likelihood of the behavior being repeated.
Negative Punishment
A behavior modification method where something desirable is removed to decrease the likelihood of a particular behavior occurring again.
Positive Punishment
A methodology in behaviorism where an undesirable outcome follows an unwanted behavior, with the aim of decreasing the frequency of that behavior.
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