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Define several defensive behaviours commonly used by organizational members to either reduce activity or avoid blame for the consequences of an activity.
Marketing Plan
A comprehensive document or blueprint outlining a business's marketing strategies, efforts, and campaigns for a specific period.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing-related goals and objectives through various actions and campaigns.
Strategic Choices
Decisions made by an organization to determine the direction of its activities, involving the selection of markets, determining competitive positioning, and allocation of resources.
Decentralized Marketing
A marketing strategy where decision-making is distributed among various units or groups within an organization, rather than centralized in a single location.
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