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People in a positive mood tend to evaluate objects, people, and events more positively.
Competitors
Other businesses or individuals that offer similar products or services within the same market, competing for the same set of customers.
Market
An area or arena in which commercial dealings are conducted.
Alternatives
Other options or choices available in a given situation, often considered when the primary option is not viable.
Substitute
An alternative product or service that a consumer can choose over another, often influencing competitiveness and market dynamics.
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