Carole Robson, the New International Sales Manager for Kapster Enterprises

question 213

Essay

Carole Robson, the new International Sales Manager for Kapster Enterprises, is about to make her first sales trip to Japan.Using your knowledge of cultural context, etiquette, and social conventions, what advice would you give her?

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Definitions:

Social Identity Theory

A psychological theory that examines the individual’s sense of who they are based on their group memberships.

Terror Management Theory

A psychological concept suggesting that fear of death motivates individuals to adhere to cultural beliefs and values, providing a sense of immortality through symbolic or literal means.

Approach Motivation

The drive or inclination to move towards, engage in, or achieve a positive outcome or reward.

Empathy

The ability to understand and share the feelings of another.