When Survey Results Are Fed Back to Employees, Along with Management

question 73

Multiple Choice

When survey results are fed back to employees, along with management responses and any plans for changes, this feedback should enhance

• A)downward communication.
• B)upward communication.
• C)horizontal communication.
• D)informal communication.
• E)upward and downward communication.

---

Definitions:

Private-label Brands

Brands that are owned by a retailer or supplier but contracted out to another manufacturer to produce.

Co-branding

A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.

Brand Dilution

The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different category.