The Stinky Cheese Company Is Opening a New Plant and Needs

question 118

Essay

The Stinky Cheese Company is opening a new plant and needs to hire several hundred new employees.Unfortunately, it is having a very difficult time attracting and recruiting new employees due to the false perception that it is a smelly place to work.You have been hired as a consultant to help them with employer branding.What will you tell them about employer branding in terms of what it is, what kind of factors it conveys, and how best to convey it?

---

Definitions:

Self-Awareness

The awareness of one's personal qualities, emotions, intentions, and wishes.

Canadian Child Welfare System

The network of services in Canada dedicated to promoting the well-being of children and families, providing support and interventions to protect children from harm.

Overrepresented

Describes a situation where a particular group or type is present in numbers greater than what would be expected based on the overall population.

Underrepresented

Groups or individuals that have lesser representation, especially in areas like politics, education, and workplaces, compared to their proportion in the general population.