Who Is Encoding Messages

question 196

Multiple Choice

Who is encoding messages?

• A)Bob, who is writing a technical report
• B)Aaron, who is hearing a rumour on the grapevine
• C)Sharon, who is the target of upward communication
• D)Alexis, who is trying to figure out what her boss's memo means
• E)Victor, who is trying to decipher some legal jargon in a contract

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Definitions:

Face Validity

The degree to which a measurement device appears to accurately measure a variable.

Criterion Validity

The extent to which a measure is correlated with, or predictive of, an outcome of interest, often assessed through correlations with other known indicators.

Divergent Validity

A measure of validity that ensures an assessment does not strongly correlate with tests from unrelated constructs, thus proving its specificity.

Operational Definition

Definition of a concept that specifies the method used to measure or manipulate the concept.