The Mum Effect Means That People

question 267

Multiple Choice

The mum effect means that people

• A)fail to encode bad news.
• B)fail to decode bad news.
• C)refuse to pass on a rumour.
• D)refuse to filter information.
• E)prefer to communicate bad news rather than to receive it.

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Definitions:

Goodwill

The intangible asset reflecting the value of a business's reputation, brand, and customer relationships.

Exposure

The state of being subjected to contact, attention, or visibility, especially in contexts of learning or media.

Request

A formal or informal petition for something to be provided or done.

Communication Situation

The context or environment in which communication occurs, including the participants, medium, and purpose.