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Rumours seem to spread fastest and farthest when the sender is anxious.
Intangible Assets
Non-physical assets of a business that have value, such as patents, trademarks, goodwill, and brand recognition.
Durable Goods
Products that are intended to last for a considerable length of time (over three years), such as appliances, vehicles, and furniture.
Nondurable Goods
Products that are consumed or have a useful life shorter than three years, such as food, beverages, and paper products.
Economic Value
The worth or usefulness of a good or service determined by its ability to fulfill consumer needs and preferences.
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