What Is the Goal of Employer Branding

question 32

Multiple Choice

What is the goal of employer branding?

• A)To promote a clear and consistent image of the positive and distinctive features of an organization as a good corporate citizen
• B)To promote a clear and consistent image of the positive and distinctive features of an organization as an employer
• C)To promote a clear and consistent image of the positive and distinctive features of an organization as a member of the community
• D)To promote a clear and consistent image of the positive and distinctive features of an organization to its customers
• E)To promote a clear and consistent image of the positive and distinctive features of an organization's products and services

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Definitions:

Trait Theory

A psychological perspective that suggests that personalities are composed of broad predispositions, or traits, that influence behavior.

Objective Personality Test

A type of test that measures personality aspects using unbiased methods, often including standardized questionnaires.

Minnesota Multiphasic Personality Inventory

A widely used psychological assessment tool that evaluates personality traits and psychopathology.

Rorschach Inkblot Test

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both.