Which of the Following Statements Is Most Accurate About Employer

question 23

Multiple Choice

Which of the following statements is most accurate about employer branding?

• A)Branding is first and foremost used to attract new customers.
• B)Branding is first and foremost used to communicate to organizational members.
• C)Branding is first and foremost used to communicate to the general public.
• D)Branding is first and foremost used to attract new employees.
• E)Branding is first and foremost used to publicize new products and services.

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Definitions:

Pavlov

A Russian physiologist best known for his work in classical conditioning, particularly with the conditioned response of salivation in dogs.

Conditioned Response

A learned reaction to a previously neutral stimulus due to repeated association with an unconditioned stimulus.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior conditioning.

Rescorla-Wagner

A model proposing that the strength of a conditioned response depends on the unexpectedness of the unconditioned stimulus.